Tue, Jul 19, 2011
Company Adopts More Familiar Commercial Brand As Corporate
Airborne Wi-Fi provider Aircell said late last week that it has
officially changed its name to Gogo. In addition to the name
change, the Gogo brand has undergone a complete makeover. Company
officials say the new look and feel portrays Gogo as more than just
a connectivity company and will help Gogo in its evolution from a
connectivity provider to an in-air e-commerce and media brand. The
company will continue to use the name Aircell in reference to its
business aviation group.
"Over the years, we've built a lot of equity in the Gogo brand
and it has truly become a brand that travelers love. So changing
our company name from Aircell to Gogo was really an easy decision,"
said Gogo executive vice president and chief marketing officer Ash
ElDifrawi. "As we continue to introduce innovative new products,
our customers will quickly recognize that Gogo is more than just a
Wi-Fi company. They'll see that Gogo has evolved into an
entertainment, e-commerce and media company in-air, online."
"Gogo users are connected by a satisfying shared experience
– one that grants access to entertainment, exclusive deals,
destination discoveries and personal connections," adds ElDifrawi.
"Whether our customers are flying first class or coach, the best
seats on the plane are the ones using Gogo. We want Gogo to
be everyone's favorite part of flying."
'Yellow Balls' Discovered By Volunteers Studying Spitzer Images Sometimes it takes a village to find new and unusual objects in space. Volunteers scanning tens of thousands of star>[...]
"While this star formed a long time ago, in fact before most of the stars in the Milky Way, we have no indication that any of these planets have now or ever had life on them. At th>[...]
Final Approach Fix The fix from which the final approach (IFR) to an airport is executed and which identifies the beginning of the final approach segment. It is designated on Gover>[...]
New Global Air Ambulance Research Report Shows Projected Growth Of Nearly Ten Percent The Global Air Ambulance market is expected to grow at a CAGR (Compound Annual Growth Rate) of>[...]
Long-Range Sensor System Demonstrated Production Readiness On Super Hornet The F/A-18 Super Hornet infrared search and track (IRST) system, developed and integrated by Boeing and L>[...]