Company Adopts More Familiar Commercial Brand As Corporate Identity

Airborne Wi-Fi provider Aircell said late last week that it has officially changed its name to Gogo.  In addition to the name change, the Gogo brand has undergone a complete makeover. Company officials say the new look and feel portrays Gogo as more than just a connectivity company and will help Gogo in its evolution from a connectivity provider to an in-air e-commerce and media brand. The company will continue to use the name Aircell in reference to its business aviation group.

"Over the years, we've built a lot of equity in the Gogo brand and it has truly become a brand that travelers love. So changing our company name from Aircell to Gogo was really an easy decision," said Gogo executive vice president and chief marketing officer Ash ElDifrawi. "As we continue to introduce innovative new products, our customers will quickly recognize that Gogo is more than just a Wi-Fi company.  They'll see that Gogo has evolved into an entertainment, e-commerce and media company in-air, online."

"Gogo users are connected by a satisfying shared experience – one that grants access to entertainment, exclusive deals, destination discoveries and personal connections," adds ElDifrawi. "Whether our customers are flying first class or coach, the best seats on the plane are the ones using Gogo.  We want Gogo to be everyone's favorite part of flying."

FMI: www.gogoair.com