Tue, Aug 08, 2006
New Honda Subsidiary Will Market and Produce HondaJet in the
US
Honda Motor Co. has disclosed that is has established a
wholly-owned subsidiary, named Honda Aircraft Company, which will
be responsible for the further development, sales promotion and
production of the innovative HondaJet.
The new company will be based in a facility at the Piedmont
Triad International Airport in Greensboro, North Carolina, where
the prototype HondaJet was assembled and flight tests have been
carried out for more than 3 years.
Michimasa Fujino, the chief engineer who has led development of
HondaJet and spent the past 20 years in Honda's aviation activities
with Honda R&D Co., Ltd., will be assigned as the president and
CEO of Honda Aircraft Company, and prepare for the full operation
start of the new company from October.
Honda Aircraft Company will begin taking sales orders for
HondaJet this fall, with the goal of delivering the first mass
production HondaJet in 2010. In addition, the company will develop
the production version of HondaJet, pursue and hold both type
certification and production certification, and conduct marketing
activities for the aircraft. The company also will manage Honda's
new alliance with Piper Aircraft, Inc., which will collaborate on
sales and service. The stated goal of this alliance is 'to provide
a new level of sales and service to meet the needs of jet customers
with the goal of setting a higher standard for the quality of the
ownership experience.'
Honda claims that the HondaJet features several innovations that
help it achieve far better fuel efficiency, larger cabin and
luggage space and higher cruise speed than conventional aircraft in
its class. The result of 20 years of aviation research, key
HondaJet innovations include a patented over-the-wing engine-mount
configuration, a natural-laminar flow (NLF) wing and fuselage nose,
and an advanced all-composite fuselage structure.
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