AirAsia Rebrands As 'Vanilla Air' | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-04.01.24

Airborne-Unlimited-04.16.24

Airborne-FlightTraining-04.17.24 Airborne-Unlimited-04.11.24

Airborne-Unlimited-04.12.24

Join Us At 0900ET, Friday, 4/10, for the LIVE Morning Brief.
Watch It LIVE at
www.airborne-live.net

Wed, Aug 21, 2013

AirAsia Rebrands As 'Vanilla Air'

Airline President Says 'Everyone' Loves Vanilla

AirAsia, the low-cost option offered by All Nippon Airways (ANA), has rebranded as Vanilla Air after over 200 new names were considered for the airline.

The U.K. newspaper The Telegraph reports that airline president Tomonori Ishii said during a news conference in Tokyo that the name is "very cute." "We chose vanilla as our brand name because it is popular and loved by everyone in the world," he said to reporters.

The airline will begin operations under its new name and livery in late December flying two airplanes leased from ANA. The target market is people travelling to holiday resorts in Asia.

When the airline was established as a joint venture of ANA and Malaysia-based Air Asia, it was AirAsia Japan.  After being purchased outright by ANA, the name change was deemed necessary.

Of course, 'vanilla' carries a different connotation in the U.S. and some other western countries ... one that conjures an image of 'bland' or 'ordinary.' That may not be of much consequence, however, given that the airline apparently will be operating exclusively in Asia.

FMI: www.ana.co.jp/asw/wws/us/e

Advertisement

More News

ANN's Daily Aero-Linx (04.15.24)

Aero Linx: International Flying Farmers IFF is a not-for-profit organization started in 1944 by farmers who were also private pilots. We have members all across the United States a>[...]

Classic Aero-TV: 'No Other Options' -- The Israeli Air Force's Danny Shapira

From 2017 (YouTube Version): Remembrances Of An Israeli Air Force Test Pilot Early in 2016, ANN contributor Maxine Scheer traveled to Israel, where she had the opportunity to sit d>[...]

Aero-News: Quote of the Day (04.15.24)

"We renegotiated what our debt restructuring is on a lot of our debts, mostly with the family. Those debts are going to be converted into equity..." Source: Excerpts from a short v>[...]

Airborne 04.16.24: RV Update, Affordable Flying Expo, Diamond Lil

Also: B-29 Superfortress Reunion, FAA Wants Controllers, Spirit Airlines Pulls Back, Gogo Galileo Van's Aircraft posted a short video recapping the goings-on around their reorganiz>[...]

ANN's Daily Aero-Term (04.16.24): Chart Supplement US

Chart Supplement US A flight information publication designed for use with appropriate IFR or VFR charts which contains data on all airports, seaplane bases, and heliports open to >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2024 Web Development & Design by Pauli Systems, LC