Air Transport Association Changes Name To Airlines For
A name change for an established trade association is a fairly
rare occurrence, but in a move is says will better represent its
overall mission, the Air Transport Association on Thursday
officially changed its name to Airlines for America.
Along with the new name comes a new tagline and visual identity
that better represents the industry’s vital role of literally
connecting the United States to the global economy. “In the
75-year history of our association, we have supported
America’s airlines as they changed travel, trade and tourism
across the United States and became today’s indispensable
facilitators of the global economy, now transporting more than 90
percent of all U.S. airline passenger and cargo traffic,“
said A4A CEO and President Nicholas E. Calio. “As the U.S.
looks to compete in growth markets overseas and increase exports
and create jobs across the country, our airlines will play an even
greater role. A4A is acutely aware of the progress and competitive
advantages taking place in international markets to build and
leverage commercial aviation to support growth. Our focus is to
work cooperatively with the administration and Congress to create a
tax and regulatory environment that enables U.S. airlines to
provide the service needed to compete globally."
According to a news release, the organization says the new name
“Airlines for America” represents the
association’s membership and mission as advocates for the
American airline industry and its passengers. A4A’s members
move about 2 million passengers and 50,000 tons of cargo every day
and commercial aviation is the third-largest sector contributing to
the U.S. economy. The new tagline: “We Connect the
World” represents that A4A’s members have a vital
network that connects the U.S. economy to the global marketplace.
“Commercial aviation drives more than 10 million U.S. jobs
and more than $1 trillion a year in economic activity and 5 percent
of U.S. GDP,” Calio said.
A new logo of five connected aircraft unveiled with the name
change shows the unity of America’s airlines in their shared
goal of being global models of safety, customer service and
environmental responsibility. A4A today also launches a redesigned
web site ... but with the same address. The new web site
features industry economic, environmental and operational data with
an easier navigation tool.