CEO Pelton Says EU Will Be Cessna's Largest Non-U.S. Market For
Speaking at the European Business Aviation Convention and
Exhibition (EBACE) in Geneva, Switzerland, Jack J. Pelton,
chairman, president and CEO of Cessna, said the business jet
industry is showing signs of returning to life in Europe.
“Levels of interest in our aircraft are definitely beginning
to pick up and, while the recovery may be slow, there are reasons
for optimism," he said.
“Europe is arguably the most diverse region in the world
for business aviation," Pelton continued. "There are established
major markets like Germany and the UK, and I’m also
optimistic about emerging markets. Before the economic downturn,
for example, Eastern Europe was a very strong region for us and we
are beginning to see signs – including Citation sales –
of that business coming back."
Pelton said Europe will undoubtedly remain a growth area for
Cessna, driven by the significant advantages that stem from
business aviation. "We expect the European Union to remain our
single largest market outside the U.S. for some time," he
“In the current economic situation, European customers are
balancing the desire for the time-saving advantages of business
aviation with a pragmatic assessment of cost," Pelton concluded.
"The Citation Mustang, Citation XLS+, CJ2+ and CJ3, in particular,
do well here. And we’re very optimistic about the Citation
CJ4 entering the market and offering current Citation owners and
operators an opportunity to upgrade.”
The CJ4, on show in Europe for the first time at EBACE, is
approved for single-pilot operations and shares a common pilot type
rating with the other CJ aircraft, so a pilot rated to fly any one
of the CJs is rated to fly them all. EASA certification for the CJ4
is slated for the end of this year.