Aviation has such a natural mystique and magnetism to it, that it is relatively easy to draw people into it. The key business problem is getting them to stick. I can’t count the number of aviation businesses I’ve observed whose sole marketing strategy is giving people a $49.00 ride and then asking them if they want to take lessons. No? O.K. Thanks. Who’s next? This is the squirrel marketing technique. They keep digging for nuts until they eventually find one, and they consider that a successful strategy.
Flight Came On The 100th Anniversary Of The Accomplishment
In 1913, just 10 years after the Wrights' first flight at Kitty Hawk, NC, 21-year-old Logan A. (Jack) Vilas was the first person to fly an airplane across Lake Michigan. The flight took place on July 1, and it was the first time most people in Chicago had ever seen a seaplane. Vilas was only the sixth person in the U.S. to obtain a seaplane rating.
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