Dave Juwel Continues To Observe The Problems Aviation Has In
Marketing Itself
By ANN Correspondent David Juwel
In 1991, I wrote the first article about the aviation management
disease called ITBOA BNITBOB (In The Business Of Aviation, But Not
In The Business Of Business). It is now twenty-one years
later. Has anything really changed? Not that I can detect, at
least not among the smaller and start-up manufacturers.
In the aviation marketing arena, I typically write a post event
criticism of the poor quality marketing that I encounter as I
attend Sebring and other events. However, this year, I thought I'd
try something different. I would like to provide you with a
marketing critique that can be used by your sales managers to train
your sales personnel