"We kind of reject the notion that bigger is better.
What you’re seeing is an evolution of a marketplace. Think of
this as a small sport sedan, such as a BMW 3-Series."
"As with a 5-Series BMW, owners of aircraft like this
expect a certain level of luxury. [The DA50] is a great plane for
anybody who wants more space, luxury, and
performance."
Sources: Eclipse Aviation CEO Vern Raburn and
Heike Larson, VP of Marketing for Diamond Aircraft, respectively.
In a somewhat odd coincidence, both compared their company's latest
aircraft -- the Eclipse Concept Jet and Diamond DA50 -- with
automobiles built by Bavarian Motor Works.