I'm going to keep this missive short and sweet...
Most folks equate the word "hero" with some feat of
death-defying risk and risky behavior. I don't. While it comes
in many forms, Heroism (as I see it), comes to pass when someone
puts the welfare of others before their own... even when risk is
not part of the equation.
"Bankruptcy court won't fix your company. A judge, quite
frankly, doesn't know the front end of an airplane from the
back."
Source: Former Continental CEO Gordon Bethune, who
once brought that airline back from the edge of the financial
abyss, speaking in an interview with the Chicago Tribune about
United's promise to emerge from its own bankruptcy by the fall.
While refusing to comment specifically on United's situation,
Bethune said that too many companies ignore fundamental problems.
"It's not about just low cost," he said.
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