The first brand awareness campaign for SkyTeam, an alliance of
six global airlines, takes off this month with an online
sweepstakes offering trips valued at up to $35,000 to any of 500
international destinations served by alliance members. Interactive
promotion specialist ePrize is in the cockpit, handling everything
from creative aspects and foreign legal, registration and
translation responsibilities to prize fulfillment.
During their quarterly meeting Thursday, the SkyTeam Steering
Committee confirmed their decision to welcome Aeroflot's bid for
membership in the alliance. SkyTeam constantly considers
prospective members that can offer customers greater convenience
and extend the alliance's global network. With 108 destinations in
54 countries, Aeroflot's addition to the allian