Social Media Campaign For The Rover Takes Top Honors
The down-to-Earth persona of NASA's Mars Curiosity rover, expressed on Twitter, Facebook, live streaming on Ustream, viral videos and the first Foursquare check-in from another planet, has captured the 2013 South by Southwest (SXSW) Interactive Award for best social media campaign. The award, presented Tuesday night at the SXSW Interactive Festival in Austin, Texas, honors the Mars Curiosity social media campaign for turning NASA's newest Mars rover into an Internet celebrity.
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