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January 20, 2004

NASA's Mars Rover Lander Debuts in Toy Stores

Forget About Buzz Lightyear, Jr. Wants A Rover!

With all the recent excitement of the Spirit's landing and exploration on the Martian surface, it seems the next logical step for NASA was to licence its image for commercial purposes. However, the spacecraft's likeness has gone beyond the traditional exposure at NASA's gift shops, filled with mugs and t-shirts and posters.  The California Institute of Technology (Caltech) which runs the Jet Propulsion Laboratory for NASA, patented and licensed images of the golf-cart sized rover for a somewhat younger crowd. Before anyone realized it, toy-versions of the rover were already popping up on retail shelves. Danish toy maker Lego Co. was one of the first companies to sign an agreement and is already selling a build-it-you

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