Sat, Mar 13, 2004
Carrier Aimed At US Domestic Market
Virgin USA says it's
picked Frederick W. Reid to lead the formation of a Virgin branded
future US domestic low fare airline, scheduled to launch first
quarter 2005. In that role Reid will oversee all operational and
executive facets of the airline, including its upcoming
certification process. Reid joins from Delta Air Lines where he was
President and Chief Operating Officer.
Between 1976 and 1991, Reid held various management positions at
Pan American World Airways and American Airlines. He then served as
President and Chief Operating Officer of Lufthansa German Airlines
where he was the first American national to lead a major non-US
airline. Reid joined Delta in 1998 as Chief Marketing Officer,
responsible for Delta's consumer marketing, network planning, route
development and worldwide sales and distribution. During his
tenure, he directed the acquisition of regional carriers, rebuilt
the revenue management system, redesigned the network to improve
efficiencies and growth opportunities and re-launched the brand
with a new aircraft livery, logo design and global advertising
campaign.
"Fred will best
position the airline to succeed in a competitive but poorly served
market," says Frances Farrow, CEO of Virgin USA, Virgin Group's
business development arm, "his extensive industry experience and
passion to better serve the customer are a strong complement to
Virgin's fresh approach to the airline industry."
Virgin is one of the most recognized and respected global brands
and is involved in a number of distinct business areas including
travel, transportation, retail, media, mobile phones and financial
services. What unites Virgin companies is the common goal to offer
something better, fresher and more valuable to the consumer under a
single brand.
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