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From NBAA '08: Is The VLJ Market All It Was Cracked Up To Be?

Four Industry Hopefuls Weigh In On State Of Small Jets

The current state of the very-light jet segment -- as well as its uncertain future -- were the subjects of a well-attended forum Monday at NBAA 2008, as four industry leaders hoping to see their companies profit from the sale of small jets offered their thoughts on the matter.

Among the topics discussed were the difficulties in certifying any new aircraft, and in particular VLJs... as well as the overall health of the segment, especially as the global economy appears headed for a pronounced downturn.

Below are samplings of those comments from Epic Air CEO Rick Schrameck; Mike McConnell, newly-named President and GM of the Customer Division of Eclipse Aviation; Jack Braly, CEO of AAI Acquisition; and Cláudio Galdo Camelier, Vice President of Market Intelligence, Embraer Executive Jets.

Rick Schrameck, CEO of Epic Air --

"I think that we will all, for the next 18-24 months, struggle with financial issues. Certainly, you're going to have to go outside of the North American market for financial partners. The other option, certainly, is hooking up with an existing company that already has products and infrastructures... or a couple of the new guys getting together.

"As far as the order book, and our customers, we are seeing absolutely no decrease in orders at all. We still sit with backlogs over $100 million dollars. I think they're in it for the long run, they really want to travel in the VLJ space. That's the perfect airplane for them, it fits the mission profile they want to do.

"The one thing that I am seeing is the people that can buy, say, a three-million-dollar-and-lower aircraft, which is the market segment, the price point of a VLJ... instead of paying cash for them, we are seeing people that are holding their cash position and financing them. Our particular customers are not in a position where they have difficulty doing that.

"So I think for the company going to certification it's an issue. For the customers, I think it's less of an issue."

Michael McConnell, President and General Manager, Customer Division, Eclipse Aviation --

"The uncertainty that's created with the financial atmosphere in the globe today causes inaction. What's interesting is that over the last two-to-three years, we've seen a phenomenal increase in the demand for air travel, and that is certainly global. It's tied to high-net-worth individuals, it's tied to GDP growth, it's tied to stock market growth.

"All of these things showed a very heightened need for air travel, places in the Middle East, in India, the proverbial China... certainly the US is stumbling financially, but as we look at the markets, it's unclear today. It certainly feels like the demand continues, and air travel is still needed, but it is unclear whether that risk will still be taken. We have a number of orders that hinge upon certifications and we haven't seen anybody walk away. We still see high interest in the company and in the product.

"I think it goes to regardless if you have uncertainty in the world, uncertainty in the financial markets, if your product is still something that is unique and it provides an alternative that has never been seen before, and in the case of the Eclipse 500 it is an opportunity to operate an aircraft far, far, far more economically than anyone could ever have operated a jet airplane before, without any tradeoffs in performance or functionality, if those things remain consistent and your product remains at the top of the choice, then you should be able to weather whatever the financial uncertainties are.

"But make no mistake, there are financial troubles in the world today."

Jack Braly, President & CEO, AAI, Inc. --

"I think I can answer the question a little differently, in that we are in the very unique position of not selling airplanes yet. So, we're here to basically let everybody know that we got the A700 back into production and we're on a certification path that should have it certified in another year-and-a-half, simply because we were able to pick up where the Adam Aircraft company had left off. But until we get the bill of material fixed...we haven't priced the airplane and we're not really looking to sell airplanes.

"But the obvious question becomes, how 'bout your investors? How is the financial crisis affecting them and their investment, because we still have along ways to go.

"We had a press conference earlier today, and our investors were there, and they assured everyone that the money for the program...we budgeted 200-million dollars to complete the certification and put it into production...that the money is secure and it's all available for us. From our perspective, then, a very warm feeling that our financial situation is secure."

Cláudio Galdo Camelier, VP Market Intelligence, Embraer --

"An Embraer perspective, what we have seen over the last few years in terms of sales, if we look at book-to-bill ratios, we're about two companies building strong backlogs. We believe that those times with very high sales are gone. This year, next year, and probably (20)10 will be a slow year in terms of sales. Delivery levels will keep high, 'cause backlog levels are extremely long, and we foresee some stabilization in the market in terms of deliveries over the next few years.

"But in the long term, the industry pillars...are strong. The basics of the very light jets or the business jet market are strong, and we do believe in the recovery. So, sales will be down, in our view, over the next two years.

"There are issues related to customers getting financing. What we are hearing from the banks is that the financing rates...are already going up, getting the credit may be a little bit more difficult. I believe that's the biggest challenge.

"In particular for Embraer, on the Phenom family, we have over 800 airplanes sold with firm orders. We had no cancellations at all, no defaults on payments. Out of these airplanes, about two-thirds are Phenom 100s, which we'll be starting delivering this year. Probably next month, we'll be delivering the first airplanes. We expect to deliver between 10 and 15 airplanes this year, and between 120 and 150 airplanes from the Phenom 100 and 300 next year."

FMI: www.epicaircraft.com, www.eclipseaviation.com, www.a700jet.com, www.embraer.com

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