Wed, Jun 01, 2011
Companies Collaborating On Engineering Initiatives
The partnership makes sense, in a way. Hawker Beechcraft
Corporation has formed an alliance with Group Lotus, which will see
the two manufacturers working together on a number of unique
initiatives. This strategic collaboration brings together two of
Britain’s best-known performance brands, representing a
combination of 140 years of innovation, performance and
craftsmanship.
H4000 With Lotus Grand Prix Race Car
“Lotus is a perfect partner for
Hawker Beechcraft as we both share a long-standing tradition of
providing products with ground-breaking design, technical
innovation and exceptional quality and performance,” said
Shawn Vick, HBC executive vice president. “This strategic
alliance represents an exciting and progressive step forward in
both the aviation and motoring markets, allowing our engineers to
share knowledge and expertise that will benefit both
parties.”
And, for a limited time, customers in the Europe, Middle East and
Africa region who purchase an HBC aircraft before June 30 will
receive a Lotus sports car. Hawker customers will receive a Lotus
Evora while Beechcraft King Air customers will receive a Lotus
Elise. “This sales promotion gives us the opportunity to
create some excitement around our new alliance with Lotus,”
Vick said. “We look forward to having customers experience
the revolutionary craftsmanship through the ownership of both
products.”
Like HBC, Lotus was the first in its respective field to embrace
composite design and it continues to set the standard in motoring
technology. Both brands are also industry leaders in the
development of composites, weight reduction and aerodynamics.
Technology development meetings between HBC and Lotus engineers
will provide an opportunity for sharing expert knowledge and
working together on unique technological initiatives.
HBC will be accompanying the Lotus Renault GP at a number of F1
Grand Prix events over the coming season, including appearances at
races in Turkey, Monaco, Germany and Britain, to showcase its range
of aircraft to key growth markets in private aviation. Hawker
aircraft will be featured at local airports throughout the race
weekends, while prospects and clients will be treated to exclusive
events within the Lotus Renault paddock.
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