Thu, Sep 09, 2004
Superior Air Parts,
Inc., has taken its new corporate web site live at www.superiorairparts.com.
"We did a lot of analysis of how visitors and customers used our
previous web site and created the new site to better meet their
needs," explained Tim Archer, Superior's Senior Vice President.
"In particular, the new site makes it much easier and faster for
our authorized dealers and engine shops to check on parts and
components from our catalog of over 2,000 FAA PMA parts."
"Additionally, current and prospective Superior customers will
also be able to find information on current products, as well as,
find an authorized engine shop in their area," he added. "It's
really designed to make it easy and enjoyable to learn everything
you need to know about Superior's products, parts, services, and
dealers."
Archer also said that instead of using an outside Web design
firm, the company made the decision to bring the design and
maintenance of the new site in-house. "We were very fortunate to
hire Ana Fontes, as our new Web Master," continued Archer. "Ana is
a wonderful designer and has a great grasp on how to provide the
diversity of information our users want in a way that's easy for
anyone to understand."
"Another big benefit to bringing the creation and maintenance of
our site in-house, is that we can ensure that the information that
our visitors find there will always be current," he added. "There's
nothing more frustrating than going to a company's web site and
finding all the information is way out of date."
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