AirAsia Rebrands As 'Vanilla Air' | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Most Recent Daily Episodes

Episode Date

Airborne-Monday

Airborne-Tuesday

 Airborne-Wednesday Airborne-Thursday

Airborne-Friday

Airborne On YouTube

Airborne-Unlimited-04.01.24

Airborne-Unlimited-04.09.24

 Airborne-Unlimited-04.10.24 Airborne-Unlimited-04.11.24

Airborne-Unlimited-04.12.24

Join Us At 0900ET, Friday, 4/10, for the LIVE Morning Brief.
Watch It LIVE at www.airborne-live.net

Wed, Aug 21, 2013

AirAsia Rebrands As 'Vanilla Air'

Airline President Says 'Everyone' Loves Vanilla

AirAsia, the low-cost option offered by All Nippon Airways (ANA), has rebranded as Vanilla Air after over 200 new names were considered for the airline.

The U.K. newspaper The Telegraph reports that airline president Tomonori Ishii said during a news conference in Tokyo that the name is "very cute." "We chose vanilla as our brand name because it is popular and loved by everyone in the world," he said to reporters.

The airline will begin operations under its new name and livery in late December flying two airplanes leased from ANA. The target market is people travelling to holiday resorts in Asia.

When the airline was established as a joint venture of ANA and Malaysia-based Air Asia, it was AirAsia Japan.  After being purchased outright by ANA, the name change was deemed necessary.

Of course, 'vanilla' carries a different connotation in the U.S. and some other western countries ... one that conjures an image of 'bland' or 'ordinary.' That may not be of much consequence, however, given that the airline apparently will be operating exclusively in Asia.

FMI: www.ana.co.jp/asw/wws/us/e

Advertisement

More News

Classic Aero-TV: The Switchblade Flying Car FLIES!

From 2023 (YouTube Versions): Flying Motorcycle, That Is… "First Flight was achieved under cloudy skies but calm winds. The Samson Sky team, positioned along the runway, wat>[...]

ANN FAQ: Q&A 101

A Few Questions AND Answers To Help You Get MORE Out of ANN! 1) I forgot my password. How do I find it? 1) Easy... click here and give us your e-mail address--we'll send it to you >[...]

ANN's Daily Aero-Term (04.12.24): Discrete Code

Discrete Code As used in the Air Traffic Control Radar Beacon System (ATCRBS), any one of the 4096 selectable Mode 3/A aircraft transponder codes except those ending in zero zero; >[...]

ANN's Daily Aero-Term (04.13.24): Beyond Visual Line Of Sight (BVLOS)

Beyond Visual Line Of Sight (BVLOS) The operation of a UAS beyond the visual capability of the flight crew members (i.e., remote pilot in command [RPIC], the person manipulating th>[...]

ANN's Daily Aero-Linx (04.13.24)

Aero Linx: Florida Antique Biplane Association "Biplanes.....outrageous fun since 1903." That quote really defines what the Florida Antique Biplane Association (FABA) is all about.>[...]

blog comments powered by Disqus



Change Display

Headlines Only | Headlines w/ Teasers | View Everything

Advertisement

Top Videos

Airborne 04.12.24: SnF24!, G100UL Is Here, Holy Micro, Plane Tags

Airborne 04.11.24: SnF24!, King's 50th, Top Rudder, Aileronics

Airborne 04.10.24: SnF24!, A50 Heritage Reveal, HeliCycle!, Montaer MC-01

See All

Advertisement

Podcasts

Advertisement

© 2007 - 2024 Web Development & Design by Pauli Systems, LC