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Join Us At 0900ET, Friday, 4/10, for the LIVE Morning Brief.
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Wed, Sep 13, 2006

Boeing Escalates 'Most Unusual Marketing' War Against Airbus

We'll See Your LEGO Whalejet, And Raise You A Maze

This is starting to get a tad surreal... less than one week after Airbus announced, with tremendous fanfare, the delivery of Singapore Airlines' first A380 (so what if it's a little smaller than planned?) Boeing announced Tuesday that Puget Sound-area residents will soon be able to run through a real-life mockup of the upcoming 787 composite airliner... constructed of real-life corn, no less.

That's right... the Dreamliner is the featured design for this year's corn maze at Stocker Farms in Snohomish, WA. The maze will use a series of trails throughout the 10-acre field to create the design of a 787.

According to a Boeing press release, the theme of this year's maze -- "Outstanding in Our Field" (pause for wry laughter -- Ed.) -- "represents Boeing's commitment to excellence and innovation in aerospace and Stocker Farms' excellence and innovation in agritainment (agricultural entertainment) to help maintain a high quality of life in the region."

We are not making this up.

"Boeing is proud that Snohomish County is the home of the 787 Dreamliner," said Jeff Hawk, 787 Certification, Environment, Government, and SHEA director. "It has been a pleasure to partner with Stocker Farms in creating an attraction that spotlights our new airplane and will bring the community together to celebrate the accomplishments of our local employees."

Those who may wish to run through the maze -- and yes, this writer counts himself in that group -- may do so starting next Friday, September 22, through October 31.

FMI: www.stockerfarms.com, www.boeing.com

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