Demographics 101 | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne/NBAA2014 10.24.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.24.14 **
** Airborne/NBAA2014 10.22.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.22.14 **
** Airborne/NBAA2014 10.21.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.21.14 **
** Airborne/NBAA2014 10.20.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.20.14 **

Demographics 101

It's classic college marketing... define your target market, and present yourself to it.

Identifying your customers by their verifiable traits and qualifications is helpful. We like to be helpful. Keeping in mind that all specialty-interest advertising is (due to the economic constraints of the required polling) technically unscientific, we do know, as well, that people use such unscientific data.

Let's see if we can help identify who reads Aero-News, in categories useful to our specialty advertisers. If you're selling airplanes, do you really care, for instance, what sex your customer is? While we all know that, statistically, very few women are pilots, we also know they buy airplanes. 

Would you like to know how many of our readers say they will be buying an aircraft within the next 12 months?

Could you use that? We've got that (6%).

The readers of Aero-News are aircraft owners. Fully 54% say they own  at least part of one or more aircraft! 

29%, some of whom count themselves among those aircraft owners, say they are building an aircraft. (These may be non-owners, who are helping a friend build an aircraft, too!)

Aero-News readers are qualified consumers in other ways, as well: they want their news now; not in a few days, or even a few months.

Fully 70% of our readers say they read us, "every day." 

(Beyond that, we have another 8% who say they read Aero-News more than once a day!) 

Aero-News readers, by definition, are computer users. From that we can make an educated guess, and assign them (mostly) to the higher family-income groups. (Among computer users, Aero-News readers are also, obviously, internet users. Knowing this further defines their income and education demographics.)

Aero-News readers are doers, too. Nearly one out of eight (12%) say they will be building an aircraft within a year.

Aero-News readers could be a bunch of little kids, of course. Everybody knows kids get on the internet all the time; and everybody knows kids don't buy airplanes. That's why we ask our readers how old they are. They're adults (virtually none are under 18); but very few are retired (just 8%). They're grown-up income-earners, in other words.

So, Aero-News has an adult, educated, high-income, well-informed group of aviation junkies for an audience.

Who are your customers? 

Would you like your company in front of these people, a million times a week, or more? 

Call us: 1-800-356-7767; or do what our readers do...
E-Mail us: publisher@aero-news.net .


Advertisement

More News

Airborne 10.24.14: AML's Innovations, NASA Preps For Mars, LightHawk Saves

Also: AW609 Pilots Honored, Airbus' VIP Cabin, FreeFlight's FTX-200, Quicksilver S-LSA Milestone During our visit this week to NBAA 2014, Jim Campbell had a chance to talk with Mar>[...]

Airborne at NBAA-10.22.14: Legacy 500, Universal InSight, BendixKing AeroWave

Also: GE Honda, Sagem's Active SideStick, Syberjet Update, Techno Aerospace Knows How to Party The FAA handed over certification papers for Embraer's Legacy 500 executive jet durin>[...]

Airborne 10.24.14: AML's Innovations, NASA Preps For Mars, LightHawk Saves

Also: AW609 Pilots Honored, Airbus' VIP Cabin, FreeFlight's FTX-200, Quicksilver S-LSA Milestone During our visit this week to NBAA 2014, Jim Campbell had a chance to talk with Mar>[...]

AD: Pacific Aerospace Limited Airplanes

AD NUMBER: 2014-21-02 PRODUCT: Pacific Aerospace Limited Model FU24-954 and FU24A-954 airplanes.>[...]

ANN's Daily Aero-Linx (10.25.14)

The Canard Zone An online forum by and for owners and builders of canard aircraft.>[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC