Demographics 101 | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

Airborne Unlimited -- Recent Daily Episodes

Episode Date

AMA Drone Report

Airborne-Monday

Airborne-Tuesday

Airborne-Wednesday

Airborne-Thursday

Airborne-Friday

Airborne-Unmanned w/AUVSI

Airborne On ANN

AMA 05.25.17

Airborne
05.22.17

Airborne
05.23.17

Airborne
05.24.17

Airborne
05.25.17

Airborne
05.26.17

Airborne-Unmanned 05.23.17

Airborne-YouTube

AMA 05.25.17

Airborne
05.22.17

Airborne
05.23.17

Airborne
05.24.17

Airborne
05.25.17

Airborne
05.26.17

Airborne-Unmanned 05.23.17

XPONENTIAL Innovation Preview -- www.allthingsunmanned.com

Demographics 101

It's classic college marketing... define your target market, and present yourself to it.

Identifying your customers by their verifiable traits and qualifications is helpful. We like to be helpful. Keeping in mind that all specialty-interest advertising is (due to the economic constraints of the required polling) technically unscientific, we do know, as well, that people use such unscientific data.

Let's see if we can help identify who reads Aero-News, in categories useful to our specialty advertisers. If you're selling airplanes, do you really care, for instance, what sex your customer is? While we all know that, statistically, very few women are pilots, we also know they buy airplanes. 

Would you like to know how many of our readers say they will be buying an aircraft within the next 12 months?

Could you use that? We've got that (6%).

The readers of Aero-News are aircraft owners. Fully 54% say they own  at least part of one or more aircraft! 

29%, some of whom count themselves among those aircraft owners, say they are building an aircraft. (These may be non-owners, who are helping a friend build an aircraft, too!)

Aero-News readers are qualified consumers in other ways, as well: they want their news now; not in a few days, or even a few months.

Fully 70% of our readers say they read us, "every day." 

(Beyond that, we have another 8% who say they read Aero-News more than once a day!) 

Aero-News readers, by definition, are computer users. From that we can make an educated guess, and assign them (mostly) to the higher family-income groups. (Among computer users, Aero-News readers are also, obviously, internet users. Knowing this further defines their income and education demographics.)

Aero-News readers are doers, too. Nearly one out of eight (12%) say they will be building an aircraft within a year.

Aero-News readers could be a bunch of little kids, of course. Everybody knows kids get on the internet all the time; and everybody knows kids don't buy airplanes. That's why we ask our readers how old they are. They're adults (virtually none are under 18); but very few are retired (just 8%). They're grown-up income-earners, in other words.

So, Aero-News has an adult, educated, high-income, well-informed group of aviation junkies for an audience.

Who are your customers? 

Would you like your company in front of these people, a million times a week, or more? 

Call us: 1-800-356-7767; or do what our readers do...
E-Mail us: publisher@aero-news.net .


Advertisement

More News

Memorial Day Celebration Turns Bad With Leap Frogs Accident

Navy SEAL Dies After Parachute Malfunction In New Jersey Normally; Memorial Day is a celebration of those who have fought for the freedoms so many of us take for granted. It's a gr>[...]

Airborne-Unmanned 05.23.17: Courts Nix Model Regs, Autonymous Flt, WATT 300

Also: King Schools Update, Kittyhawk APP, Robird And Integrated Drone Solutions, ICAO Drone Tracking The unmanned community got a bit of a jolt late last week when the US Court of >[...]

AMA Drone Report 05.25.17: Court Kills FAA Model Drone Registration, DJI Spark!

Also: AMA Reacts To Court, FAA Reaction, AUVSI Reaction, Kittyhawk Flight Deck APP Score one for us little guys... As you may have heard, the U.S. Court of Appeals in Washington, D>[...]

Airborne 05.26.17: Elvis' Jetstar, ACJ330neo, Redbull's Muroya Aims For Chiba

Also: Revitalizing The Aero-Verse, NAAA's Concerns, 737 Air Tankers, SD Air & Space Museum, LAX Mishap, Avidyne After sitting on a runway in Roswell, NM for more than 30 years,>[...]

Aero-Help Wanted: ANN Needs Good Honest Marketing Staff

ANN/Airborne/Aero-TV Marketing Department Needs Part or Full Time Personnel E-I-C Note: After months of hints, we've unveiled the next steps in the Airborne programming initiative >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2017 Web Development & Design by Pauli Systems, LC