Sun, Mar 15, 2009
€1,000 Cash Prize To Be Awarded For Best Suggestion
European bargain airline Ryanair last week invited passengers to
suggest the airline's next ancillary revenue idea after CEO
Michael O'Leary confirmed the company is
examining the possibility of passengers paying to use the
onboard toilets.
The Europe-wide competition invites passengers to submit their
most ingenious, wacky and creative ideas to Ryanair via the
company's website for a chance of winning a €1,000 cash
prize.
Launching the competition, Ryanair's Stephen McNamara said:
"Ryanair is Europe's largest low fares airline, and we plan to
continue to reduce costs and fares by stimulating ancillary
revenues. We have always provided passengers with choice: if you
don't want to pay for food - don't buy it; if you don't want to pay
checked in bag charges - don't bring checked in bags; if you don't
want to pay handling charges - then just use Visa Electron,
entirely free of charge.
"Since we confirmed that we are considering a toilet charge we
have received a huge number of ancillary revenue suggestions from
passengers and we want more. We are asking passengers to submit
their ideas, with the most creative winning €1,000 cash. Some
of the best suggestions to date are:
- Charging for toilet paper - with O'Leary's face on it,
- Charging €2.50 to read the safety cards,
- Charging €1 to use oxygen masks,
- Charging €25 to use the emergency exit,
- Charging €50 for bikini-clad Cabin Crew.
Passengers can submit their ideas by email to competition@ryanair.com
to enter their idea before March 30, 2009. "The winning idea will
be chosen by Ryanair and our decision will be final," McNamara
said.
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