"Turndown Service" Includes Such Items As Quilts, Slippers, And
PJs
If you've been pining away for the
"golden age" of air travel, American Airlines has introduced a new
"Turndown Service" for first class passengers on some of its
international routes. The airline says the product additions are
designed with the customer's comfort and convenience in mind and
will roll out on select international flights in First and Business
Class cabins beginning Sept. 1.
"We believe this new suite of premium products is a wise
investment because it enables us to provide an added level of
comfort and style to the inflight environment – a sentiment
applauded by customers on international test flights earlier this
month," Rob Friedman, American's Vice President – Marketing,
said in a news release. "This initiative to further complement our
premium customers' travel experience is another example of our
commitment to make American the airline of choice for global
travelers."
Beginning Sept. 1, customers traveling onboard American's
flights between the U.S. and London Heathrow (LHR) will be among
the first to enjoy the new offerings. First Class customers
traveling onboard Boeing 777s between the U.S. and Heathrow will
receive a quilted bed topper custom-designed to fit American's
popular Flagship Suite, pajamas and slippers as part of the
airline's new turndown service. A lightweight day blanket, new
premium duvet and pillow, and an amenity kit featuring a bag with
an authentic Eames Office design pattern and containing Dermalogica
skincare products and other travel necessities complete the new
suite of amenities.
Also beginning Sept. 1, customers traveling in American's
Business Class cabin onboard flights between the U.S. and LHR
operated by Boeing 777s, 767-300s and international 757s can enjoy
a new premium duvet and pillow, slippers, and amenity kit.
Beginning Oct. 1, the full suite of products, including the
turndown service, will roll out in American's First Class cabins
onboard all international flights served by Boeing 777s. Also on
Oct. 1, American's Business Class cabins onboard all international
flights operated by Boeing 777s and 767-300s, in addition to select
flights to and from Europe operated by Boeing 757s, will begin
offering the new premium duvet and pillow, slippers, and amenity
kit.
USA Today reports that the new service will bring the
airline in line with some non-U.S.-flagged carriers which have been
offering such amenities for years. Similar business-class amenities
are also already offered on some domestic carriers, such as
Delta.