Sun, Feb 08, 2009
Other Airlines' Cutbacks Leave Room For Expansion
Orlando-based AirTran has taken advantage of other airlines'
cutbacks to selectively expand its routes, adding flights while
cutting capacity and costs.
The Atlanta Journal-Constitution reports AirTran Airways Chief
Executive Bob Fornaro spoke at a Raymond James investor conference
Thursday, revealing some of the company's strategy for surviving
"[There] is a lot of uncertainty out there, which I think is OK
for us because that may create some opportunity as well," Fornaro
said. "We can operate quite nicely in an environment that's got
weak input prices such as oil and a weak revenue environment."
The airline has set its sights on expanding service to
Milwaukee, picking up flights as competitor Midwest Airlines
shrinks. Fornaro said that AirTran, "centered on Atlanta but
ultimately a lot more diverse than we were four or five years ago,"
hopes to total over 30 departures daily from Milwaukee.
AirTran is cutting capacity by four percent this year, has
tabled other growth plans for the next two years, and will continue
to look for ways to cut costs during the recession.
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