Southwest Continues Its Push To Lure Business Travelers | Aero-News Network
Aero-News Network
RSS icon RSS feed
podcast icon MP3 podcast
Subscribe Aero-News e-mail Newsletter Subscribe

** Airborne/NBAA2014 10.22.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.22.14 **
** Airborne/NBAA2014 10.21.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.21.14 **
** Airborne/NBAA2014 10.20.14 ** HD iPad-Friendly -- Airborne/NBAA2014 10.20.14 **

Fri, Nov 09, 2007

Southwest Continues Its Push To Lure Business Travelers

Adds Liquor, FF Perks To The Battle Between 'Apple Juices' And 'Coffees'

If there was any question before of just how serious Southwest Airlines was with its push to lure more business travelers to the carrier... that's been answered. This week, in addition to radically altering its storied "cattle call" boarding process, Southwest -- once considered an airline-for-the-masses -- also announced new perks for passengers paying higher-price, last-minute airfares.

"Southwest is differentiating its product without changing its core philosophy," said Southwest CEO Gary Kelly Wednesday, stressing earlier statements the airline planned to shed its "one-size-fits-all approach."

Dubbed "Business Select," for a $10-$30 premium over the cost of a regular, full-fare ticket, travelers will receive a guaranteed "A" group boarding pass; extra Rapid Rewards credits; a free drink coupon; and the option of a full refund or changeable fare if they need to cancel their trip.

We dunno... the philosophy sure SOUNDS different.

Southwest will also reward its most frequent fliers, beyond the current Rapid Rewards program. Effective Wednesday, members who fly 32 flight segments per year will be considered "A-List" passengers... who will be automatically checked in for their flights. In Kelly's words, the move "gives our customers something to aspire to."

However you may feel about such radical changes to Southwest's business philosophy, it's not hard to see why the airline is making such a move. Though Southwest made its name on offering cheap airfares for a bread-and-butter clientele, including families... that's not where the money is anymore.

"We're giving business travelers new reasons to choose Southwest," Kelly (below) said, adding the changes "set the stage to give customers a reason to spend more."

Available Business Select fares will be capped at about 10 percent of available seats on each flight, reports The Dallas Morning News.

The changes extend to Southwest's website, as well. Regular, non-"Select" full-price fares will now be referred to as "Business Fares", while all discounted fares will be grouped under the catch-all "Wanna Get Away" category.

Maybe "Bourgeoisie" and "Proletariat" classifications were a bit too esoteric... but the "Coffee" and Apple Juice" analogy favored by Klyde Morris might have worked...

FMI: www.southwest.com

Advertisement

More News

Game-Changing NBAA2014 Sponsor Mid-Continent Instruments and Avionics!

Innovation Brings Safe, Certified, Nanophosphate® Lithium Batteries To New Business Aircraft True Blue Power is the first company in the world to achieve FAA TSO and EASA ETSO >[...]

Embraer’s Legacy 500 Receives FAA Certification

EASA Certification Expected Later This Year The FAA handed over certification papers for Embraer's Legacy 500 executive jet during a ceremony at the National Business Aviation Asso>[...]

Airborne at NBAA--10.21.14: NBAA2014 Opens, Eclipse Update, FJ44 TBO Increase

Also: Shuster/Hart Address NBAA, Gogo Means Business, BBJ Maxes Out, Hartzell Pulls Its Weight The NBAA Opening General Session featured two well-known names from Washington. Repre>[...]

Airborne at NBAA-10.22.14: Legacy 500, Universal InSight, BendixKing AeroWave

Also: GE Honda, Sagem's Active SideStick, Syberjet Update, Techno Aerospace Knows How to Party The FAA handed over certification papers for Embraer's Legacy 500 executive jet durin>[...]

ANN's Daily Aero-Linx (10.23.14)

Experimental Balloon and Airship Association A loose congregation of aeronauts who have built, are flying or own any sort of Experimental, Ultralight or Homebuilt Lighter-Than-Air >[...]

blog comments powered by Disqus



Advertisement

Advertisement

Podcasts

Advertisement

© 2007 - 2014 Web Development & Design by Pauli Systems, LC