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Sat, Feb 05, 2005

Boeing Scores 737, 787 Sales In Japan, Libya, Ethiopia

Airbus Fails To Break Seattle's Near-Monopoly In Japan

Japan Airlines has announced that its fleet will remain all-Boeing, as it broke news that it had signed on the dotted line to purchase thirty 737's, with options on ten more, on top of the thirty 787 Dreamliners it has already said it will buy.

The news was a bitter pill for Airbus to swallow, as it had tried very hard to get JAL to diversify its fleet and purchase their aircraft instead of the 737's. With the decision to purchase the 737's, the European manufacturer is effectively once again shut out of the major Japanese market.

The JAL order is worth $1.92 billion at list prices, but as usual, good customers get good discounts, and no one expects JAL to pay list. Deliveries will begin in 2006. Both JAL and All Nippon Airways are consolidating their fleets under the Boeing flag and continue to phase out their older Airbus aircraft. ANA has already ordered a total of fifty 787 Dreamliners, and is the region's launch customer for the aircraft.

JAL has in fact never ordered an Airbus aircraft -- the ones it owns came into the fleet when it acquired Japan Air Systems, which owned 22 Airbus A300-600's, which it intends to replace with 787's.

Libya's Buraq Air has also announced that it will purchase three 737-800 aircraft, with options for three more. This order is one of the first since the United States lifted sanctions against the country in 2004. The airline, based out of Tripoli, told the Associated Press that it plans to use the aircraft as part of its strategy to become a leader in regional commercial aviation.

Topping off the list of Boeing successes this week, Ethiopian Airlines has announced that it will also purchase the 787 Dreamliner. It intends to bolster its international fleet with ten of the new aircraft -- five firm orders with options for five more -- and it is the first airline in Africa to announce that it will purchase the 787.

“You just can’t ignore how far Boeing has advanced the technology of commercial aviation with the 787 Dreamliner,” said Ethiopian Airlines CEO Ato Girma Wake to the Associated Press. “The 787 represents the future—one in which Ethiopian Airlines will play a major part—and we view this airplane to be a cutting-edge solution to bolster our passenger service, improve our efficiencies and add to the airline’s bottom line.”

In total, Boeing's order book now holds 191 firm orders and options from 15 airlines for the Dreamliner.

“Airlines all over the world are embracing the 787 because it provides what passengers really want: convenient, comfortable and affordable nonstop flights that take them where they want to go, when they want to go there. The 787’s advantages for passengers and airlines are unmatched by any airplane offered in the market today or in the foreseeable future,” said Boeing Commercial Airplanes President and CEO Alan Mulally. “We are proud of Ethiopian Airlines’ pioneering spirit and we share its goal of maintaining innovative leadership in commercial aviation”

As a member of the 787 launch customer team, Ethiopian Airlines becomes a key partner in developing the 787 family of airplanes.

Boeing’s partnership with Ethiopian Airlines dates back some 50 years. Ethiopian Airlines has long played a leading role in the development of commercial aviation on the African continent. Among its many firsts, the carrier initiated jet service there when it added a Boeing 720B in 1963.

FMI: www.boeing.com, www.jal.co.jp/en, www.fly-ana.com, www.buraqair.com/services.php, www.flyethiopian.com

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