Wed, Apr 15, 2009
But Now Comes The Real Test -- Will They Pay For It?
Alaska Airlines announced this week
initial results of its inflight Wi-Fi service trial, launched on
February 26. More than 2,100 passengers logged on and used the
inflight Wi-Fi service... and of those passengers who tried the
service and completed a survey during or after their flight, more
than 96 percent intend to use it again.
The airline notes over 78 percent of those who logged in said
they were "extremely likely" or "very likely" to recommend it, and
over 75 said the service was either "excellent" or "very good."
Most passengers who tried the service used it for their laptop
computers, though about 35 percent used it for their portable
devices, such as smart phones.
Some of the most popular activities customers used the service
for included checking e-mail, downloading and listening to music,
watching streaming media and interacting on social networks. Many
respondents noted the service allowed them to conduct business
while enroute, a significant asset.
Now comes the real test, however. See,
the initial trial was free... but Alaska
Airlines will begin evaluating pricing models for the service this
week, to establish a price point for the service.
"Our most important consideration in determining the price of
Alaska Airlines Inflight Wi-Fi is providing value to our
passengers," said Steve Jarvis, Alaska's vice president of
marketing, sales and customer experience. "The initial feedback
we're getting is overwhelmingly positive. We will continue to
optimize the service and listen closely to our customers to find
the right price that is both competitive with other airlines and
fits comfortably within our passengers' budgets."
The airline plans to set a final price for the service later
this year. Passengers will be able to purchase the service using
all major credit cards.
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