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Wed, May 07, 2008

Aero-TV Talks With The Airshow Biz About The 'Value' Of Today's Airshows

It's Airshow Week At Aero-TV!

The third in a five part series, this week, starts off a series of interwoven interviews in which we asked about a dozen airshow professionals the same three questions... each of which will become the topic of its own program over the next three days. In this installment we asked a number of airshow luminaries the following question... after the airshow business was rocked by the loss of a favored team's sponsorship (the Red Barons), do airshows provide the kind of value necessary to keep attracting high level sponsorship???

In the next two parts, we'll address the airshow industry's ability to keep up with the times and the overall safety situation we find ourselves in as 2008 gets underway in earnest. 

Produced at the ICAS Convention just before the end of the year, we were pleased to be able to tackle such important subjects as the industry made ready to start another year... but we apologize for some of the lighting, as we were stuck with some bad conditions and had to make the best of it. 

ICAS tells us that Airshows draw large numbers of demographically attractive spectators - a well-educated, affluent group of men, women and children of all ages. More than 70 percent of the audience at an air show has had some college education. Three quarters report household income of $35,000 or more. The average spectator is just under 39 years of age, but more than 53 percent of spectators are between 30 and 50.

Safety has always been a major airshow concern but a series of unrelated accidents, this past year, to too many performers brought the topic to the forefront of discussion at the most recent ICAS get-together. ICAS notes that Airshows offer a consistently and historically safe environment for millions of spectators each year. Since current rules were implemented nearly 50 years ago, there has not been a single spectator fatality at a North American show – an enviable safety record for any business. But... they're not satisfied to leave it that. A 'small working group' of ICAS members recently met in Dallas to begin work on a new Safety Management System for the air show industry that will serve as an important tool in improving air show safety. Using existing safety management systems as models, ICAS members discussed the changes and accommodations needed to effectively adapt the work already done in other segments of the aviation industry to the particular needs and circumstances of the air show community.

Conceived as part of the larger ICAS initiative to change the culture of air show safety, the product of this effort is intended to document processes and procedures that our industry can use to manage risk, report incidents and accidents, participate more actively in accident investigations, identify trends, communicate the results of these investigations to members, and reduce the number of accidents in the air show community.

So... On To Part Three Of Aero-TV's Conversation
With The Airshow Industry
 

About Aero-TV: It's DEFINITELY Show Time!!!!

OK, folks, here we go... we are NOW initiating the first feature programming series for Aero-TV... we're going to take it slow, but we're also going to try and be steady about this. DO UNDERSTAND that this is the most complex media program we've ever undertaken and what you're seeing is just the tip of the iceberg... but from here on out, we will be doing our best to educate, inform, and entertain YOU about all aspects of the exciting worlds of aviation and aerospace. 

If you've been an observer of the media and associated media industries over the last few years, it's not hard to mistake the fact that a massive revolution is taking place. Old sources for news and information are falling by the wayside, having to change their modus operandi or risk obsolescence (or extinction). Electronic media and print media are both under the assault of progress, and the online world has been a cornerstone for revolutionary change.

We've been ready to go for a while, but to be honest, there's so much more to this program than we've alluded to, and so we've been building and planning a massive new organization within ANN. That said, we're hiring talented new people as fast as we can find them (a far more difficult task than we had imagined -- REALLY good people are hard to find), and we're brainstorming at speeds that would make a deorbiting Space Shuttle feel like a slug. Suffice it to say that we wanted to do this right, rather than right-now, and that the development of this program has been the most carefully pursued undertaking we've ever undertaken. 

E-I-C Note: The complete feature shown above is embedded in this story, with most of the slick and useful functionality otherwise available on the main Aero-TV site (which will be upgraded aggressively over the next few weeks). The ability to embed a video on another web page is but one of the hundreds of amazing little features that we've worked hard on, for many months now, to implement in different phases of the initial release of Aero-TV. It is, BY NO MEANS, the only way to enjoy unaltered Aero-TV programming on other parts of the web... as we have extensive plans for future functionality, but this feature allows those with an interest in a specific Aero-TV News or Feature program to embed it on a different web site, though we must note that we reserve the right to forbid such use for those sites or purposes that we do not feel fit in with the proper mission of the Aero-News Network, Inc.  

Webmasters or Administrators of well-trafficked aviation or aerospace related sites, are welcome to contact the Publisher to start conversations on how they may be able to leverage some of the immense power of Aero-TV programming for their sites and constituency by clicking the I Want Aero-TV For MY Website! link.

Coming Soon!

Aero-TV Takes A GOOD Look At Honeywell's KFD840 and KNS770!, Revisits the Aspen Avionics Program, Takes An EXTENSIVE Look At The 2008 AEA Convention, Checking Out the Cirrus SR20, Seeing What It Takes to "Compete" As An AMT, Looks At The FAA FAASTeam Program, Updates On The Garmin 495, Flying The Piper Matrix, Hears What's Hot At Blue Mountain Avionics, Gets Some GREAT Rotax Lessons, Gets Updated On ALL Things Lopresti, Has A FUN Chat With Corkey Fornof, Sees What Happens When AMTs Compete, Checks Out The Ltest in Life-Raft Technologies, Checks Out More "HIGH" Tech at I/ITSEC 2007, Hears From AOPA On Critical Aviation Issues, Spills Some Juicy (and HIGHLY Detailed) Cirrus G3 Info, Scores A BUNCH of LSA Reports, and SO MUCH MORE!!!!! Do NOT Miss Them!

FMI: www.icashq.org, www.aero-tv.netI Want Aero-TV For MY Website!, I'd Like To Join The ANN/Aero-TV Team!!!, www.youtube.com/aerotvnetwork

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