Wed, Oct 19, 2011
Target Audience Is Non-Aviation Decision Makers
Two aviation executives revealed plans to launch a grassroots
effort to educate policy and business decision makers at the
national, state/provincial or local level at the recently-completed
NBAA convention in Las Vegas. Brenda Libby, Sales and Marketing VP
for Canadian-based Starlink Aviation, and René Banglesdorf,
CEO of Charlie Bravo Aviation will partner with the NBAA and the
“No Plane, No Gain” advocacy campaign to develop a
presentation for those in the aviation industry to use with people
in their personal spheres of influence.
Born out of a love for the industry and desire to promote
general aviation’s benefits and contribution to society,
Libby and Banglesdorf created a presentation that one can easily
use and adapt for their market. “Even a simple investment of
20 minutes by individuals in our industry can make a huge
difference,” Libby said. “We saw a significant increase
in charter activity in Montreal when I took the time to present the
benefits and dispel the myths often presented in the media, to the
local business community. Business leaders and decision makers
understand the vision quickly.”
Libby and Banglesdorf are planning a webinar in early November.
During the web conference, participants will see the final
multimedia presentation and receive suggestions for implementing a
program in their local area. “The information Ed Bolen and
other industry leaders use in their presentations is compelling,
and they are doing a great job defending business aviation on
Capitol Hill,” Banglesdorf said. “If each of us can
take that same data and reach the decision makers in our
communities, we can give our industry a huge shot in the arm. If it
means saving airports, saving jobs, and bettering small communities
in North America, why wouldn’t we do it?”
“The No Plane, No Gain materials were developed for the
good of the industry,” NBAA VP of Communications Dan Hubbard
said. “We fully support what this effort stands for and look
forward to seeing some great results.”
To be added to the mailing list, email grassroots@wepushtin.com.
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