Also Announces First South-Of-The-Border Fractional Order

Honda Aircraft Company announced Monday the expansion of sales of its advanced light jet HondaJet throughout North America with the selection of a retail sales and service representative for Mexico and a direct sales and US service support plan for Canada. Honda Aircraft Company also announced its first fractional booking from Mexico with an order for 10 aircraft.

HondaJet retail sales and service for Mexico will be provided by Servicios Aéreos Estrella, S.A. de C.V. (SAE), located at Mexico City's Toluca International Airport (TLC). SAE will establish a new HondaJet sales and service facility at TLC for the nationwide retail sales and service operations for the HondaJet. SAE will begin taking customer orders immediately with first deliveries of the HondaJet expected in Mexico in 2012.

"This is an important step to have our business plan in place in Mexico and Canada," said Honda Aircraft Company president and CEO Michimasa Fujino. "With its long-standing commitment to excellence in all its FBO operations, SAE offers HondaJet customers in Mexico the ultimate in sales and service support. We are confident that we have established the basis for exceptional customer support at a strategic location that will provide our customers with unparalleled quality and convenience."

"It is an honor to represent HondaJet in Mexico," said Juan Gonzalez, SAE president. "Honda is famous in Mexico as a technological leader in advanced mobility products, and the HondaJet represents the cutting-edge in light jet aviation. We believe the HondaJet will offer our customers the best in fast, reliable and economical business and personal air travel in Mexico."

In conjunction with the expansion of sales to Mexico, Honda Aircraft Company received a fractional order for 10 units of HondaJet from Aerolíneas Ejecutivas, S.A. de C.V. (ALE). The planes will be added to the company's Mexjet charter fleet and will be delivered beginning in 2012. ALE operates one of the largest fractional owner and air charter businesses in Mexico out of offices in Toluca and Monterrey.

Honda Aircraft Company also announced that it has opened HondaJet sales to Canada, with all sales to be handled directly from the company's headquarters in Greensboro, NC. Service support for Canadian customers will be provided through the US HondaJet service facility closest to each Canadian customer's location.

Honda began US sales of the HondaJet in October 2006, and notes orders for well over 100 units. The company aims to expand sales internationally, starting with the inclusion of all of North America.

FMI: www.hondajet.com