We are the only ones responsible for the channel's demise!
By ANN Associate Editor Juan Jimenez
By now the news has
resonated all through the aviation community -- Discovery Wings is
gone, and will be replaced by The Military Channel. The comments I
am seeing seem to blame the channel's management, because it never
really covered general aviation, or aviation in general, well
enough to justify its being called Discovery Wings.
Other comments bemoan the fact that general and sport aviation
programming made up only a small fraction of the channel's lineup,
and that's why they would not watch it.
I watched the channel when I had the Adelphia cable service at
my home. I have DirecTV now, thanks to Adelphia's inability to do
something as simple as efficiently transferring my service from one
address to another, two blocks away, but the DirecTV service
available in Puerto Rico doesn't carry Discovery Wings.
Having said all that, I believe that the fault for the demise of
the channel belongs squarely in our own laps. Why?
Because we complained about the channel's programming and its
lack of coverage of GA and sport aviation, but we did not lift a
finger to do something about it.
How many of us wrote to our alphabet organizations to ask them
to get involved in this issue? Certainly some well-placed support
for the development of program content that would better address
our needs as a community could have helped. Producers spend their
money on what people tell them they want to see, not what the
crystal ball says they should select as subject matter for their
shows.
How many of us got involved in campaigns to support production
companies that were in a position to cater to our interests? The
programs that featured the construction of a home built kit
aircraft and helicopter were very well done. I thought they were
very interesting and well designed. Certainly there is a wealth of
subject matter that could easily provide material for several years
worth of episodes on the various aspects of experimental,
amateur-built aviation.
How many of us wrote to
the sponsors of those programs that did finally go on the air to
express our delight at seeing them involved in general and sport
aviation? How many of us told them we'd buy their products as long
as they continued that involvement?
Get my drift?
Pilots and aircraft owners represent a small fraction of the
total number of citizens in this country. If we do not actively
support and cheer those who try to make a living addressing our
interests in the media, those people will find greener pastures.
After all, they too have to feed, clothe and shelter themselves and
their families.
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