Mon, Nov 22, 2004
Flyguides Releases Survey Of GA Pilots
A new survey conducted by Flyguides
Pilot Travel, an online general aviation travel resource,
quantifies for the first time the wealth and travel habits of
America's more than 600,000 active general aviation pilots. One of
the travel and luxury industries' hottest, newly identified niche
mark.
"A private pilot who flies for pleasure has a personal income of
about $120,000 a year," said Flyguides CEO Nick Selby. "Right now,
32% of Flyguides readers are planning a vacation they'll take
within the next 30 days. 80 percent vacation more than three times
a year."
The survey (available at ) shows that 85 percent vacationed in
the US in the past 6 months, 96 percent in the last year. Worldly
and adventurous, 93 percent of pilots have traveled abroad -- 45
percent in the past year alone.
80 percent of pilots have valid passports, compared to fewer
than 19 percent of Americans.
Over half of private pilots have a
personal income of over $100K; more than 30 percent earn more than
$150K, and over 10 percent more than $250K annually. Only 5
percent earn under $50K.
"Most marketers don't recognize pilots as a clearly defined
segment," said Tara Tayyabkhan of TRT Qualitative Research, which
conducted the poll. "They tend to classify pilots as just
'wealthy.' As this survey shows, pilots share many identifiable
traits."
The Flyguides Pilot Travel website provides travel information
for general aviation pilots and their families and friends.
Flyguides offers great destination ideas from personal perspectives
without the pop-ups and sales pitches of commercial travel
sites. Flyguides authors generally have more than ten years
of experience in professional travel writing - experience which
means a range of information of interest to pilots, families, and
individuals. The website officially launches later this month.
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