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Fri, Aug 12, 2011

North American Routes Key To Profitability At Virgin Atlantic

Company Reports a Pre-Tax Profit Of $30.1 Million

Virgin Atlantic Airways has announced a $162.9 million investment in product development as it reported a strong year of trading and a return to profit.  Despite the winter closure of London Heathrow and the Ash Cloud crisis costing the business a combined $65.2 million, strong growth in business traffic and solid load factors across all cabins delivered a good recovery.

On the airline's routes between the US and the UK, which include five daily flights from New York to Heathrow, summer flights from Orlando to three UK airports, and service from eight other destinations, there was a very strong 21 percent growth in revenue.

"These are excellent results for the U.S.," Chris Rossi, Senior Vice President of Virgin Atlantic in North America, said in a statemet Wednesday. "In a challenging environment for the industry, we're delighted to have grown revenue by 21 percent year over year. Stronger economic performance on both sides of the Atlantic produced healthy growth in traffic, passenger market share gains across our gateways and more rational market capacity. We will continue to differentiate ourselves by offering outstanding products and customer service both in the air and on the ground. We're excited about where Virgin Atlantic is headed in the U.S. market, and there's a lot more to come."

"We have demonstrated the resilience of our business by weathering the toughest economic period for aviation and have now returned the business to profit," said Steve Ridgway, Chief Executive of Virgin Atlantic. "A sharp recovery in the first half of the year has been tempered by more challenged trading in the latter period due to increased capacity in the market and high fuel prices."

Ridgeway said while there has been a focus on trading the airline back to profitability, the company has "worked hard" to introduce new aircraft, new routes and extra rotations to the existing network where there has been high demand. "This year we are investing heavily in new product innovation so that we retain and enhance our leadership in customer service and experience," said Ridgway. "Since the turn of the year, market conditions have become tougher with increased capacity, faltering consumer confidence and high fuel prices.  We are also seeing softer trading in the areas that are hit hardest by the continued rises in Air Passenger Duty, particularly the Caribbean routes and Premium Economy cabins.  Whilst business traffic remains strong, demand in the economy cabin is more challenged."

This year, Virgin Atlantic says it will be reviewing and updating many aspects of its product offer both in the air and on the ground.  The $162.9 million investment, the arrival of new Airbus A330 aircraft and additional services to the Caribbean and Ghana will create 1,000 jobs across the airline including major recruitment drives for cabin crew and pilots.

FMI: www.virginatlantic.com

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